For the third year in a row, Ford took home the SEMA Award for the Hottest Car, an award that recognizes the vehicles specialty equipment manufacturers believe are the best for customization.
The coveted awards were presented to company executives earlier this month at a SEMA breakfast attended by nearly 3,000 industry representatives, business owners and working press in the Westgate Hotel and Resort. The selection was made by surveying all exhibitors in regards to the vehicles they are displaying in their booths.
"The SEMA Show has always been the premier event where the newest and most innovative automotive aftermarket products and trends are seen first," said Chris Kersting, SEMA president and CEO. "With the SEMA Award, SEMA recognizes the vehicles they consider the top enthusiast prospects for the coming year."
The award for Hottest Car was accepted by Dave Pericak, Mustang chief engineer.
The 2015 Ford Mustang marks the most dramatic change in mechanical components for aftermarket companies to work with. The next-generation Mustang includes an all-new independent rear suspension reminiscent of the Terminator Cobra's, and new multilink front suspension that is being tweaked by Roush, Steeda and others.
The $33 billion specialty equipment market is not only big business, but impacts the entire new vehicle industry. In 2013 the availability of accessories influenced more than 1.7 million new-vehicle purchases. Nearly a third of new-vehicle purchase decisions were driven by the availability of accessories for a particular model, and nearly 1 in 10 consumers decided to buy a particular vehicle after seeing a modified version of it.
"Our advice to OEMs and specialty equipment manufacturers is to collaborate through the SEMA Vehicle Technology Center to develop more aftermarket products that will help sell cars and parts," added Kersting.